What made you start rite?

We are two French friends who met in Dubai in 2015 and for us it starts with a true personal need. 

We are both living in a fast-paced modern life in Dubai, working hard at work, being often tired due to short nights and stress, having few times to eat everyday balanced nutrition and even facing hair loss. 

To overcome these challenges, we used to take health supplements, but we did not find the transparent, healthy, effective and delicious vitamins products that we really want here. Most of the time, when we take supplements, we start our cure and after several days we always stop for the same reasons: going into pharmacies is a nightmare, pills have a fishy taste, swallowing is a chore, we feel we are sick and it’s not convenient and fun at all. 

After struggling to find supplements that are premium, transparent but also enjoyable, we have decided to change the rules and create our own Vegan gummy vitamins made with plant-based superfoods, premium vitamins, amino acids & natural flavourist. No junk inside!

Only healthy & delicious gummies, you can trust and incorporate in your daily lifestyle. 

Where are they manufactured and why?

Our gummies are manufactured in France in a certified small Laboratory. It took us more than a year to find the best partner, to develop the most adapted gummy vitamins with the help of nutritionist & pharmacist experts in UAE and France. We have chosen France because it’s known to be one of the best countries for cosmetic, beauty & supplements products. And because we are also French 😉 

We would have wanted to find a local copacker in the UAE but it does not exist at all. And doing gummy vitamins requires some strong expertise. You need to have a pharmacist that will do the mix and assess the efficiency, a flavorist to make sure the taste is the best one and a candy maker to produce our gummy vitamins. 

What would you say sets your product apart from other food-state vitamin supplements?

We do not use junk inside : no preservatives, no gelatin, no artificial colours & flavours, no sweeteners, no additives, no GMO, no fillers, no bulking agents. 

Only good things: 100% Vegan, clean, natural, delicious, using a mix of superfoods, vitamins & amino acids. 

Most of the supplements you can find in the UAE use fillers, bulking agents, harmful ingredients.

In your opinion should everyone be taking supplements?

If you live in the countryside or mountain, with everything fresh & natural, I would not recommend. But even with a healthy and balanced diet, in our townie lifestyle, we are unable to provide our body with the essential nutrients for its proper functioning especially here in the Middle East. 

Several key reasons: 

Declining nutritional content: In the UAE, we mostly all have deficiencies. The most known one is Vitamin D deficiency. Most of the food, fruits are imported, they are loosing their nutrients & freshness that lead to deficiency. 

“Empty calories”*: we eat on the go. We eat to have a feeling of satiety but we don’t take the time to cook. As a result, our body doesn’t get the right vitamins & good nutrients

* sodas, ice cream, french fries => very poor nutritional content

New diets: vegetarians, vegans, flexitarians, athletes. These people have greater nutrient requirements. This leads to certain deficiencies (B12 for vegetarians, proteins for athletes, etc) 

All these facts lead to a consequence: we all have deficiencies and therefore it is necessary to use daily food supplements to allow our body to function optimally, at 100%.

In a climate like the UAE, how important is temperature when storing your products?

Good question. Preservation is key for us, to make sure our gummies remain fresh and efficient. They cannot go over 30° otherwise there is a melting risk. We store them in a controlled temperature warehouse and always deliver with a AC car when the heat is here. 

Do you have any research on your supplements being beneficial in the fight against Covid (pre or post)?

We don’t have any specific research but we are using superfood plants to strengthen your immune system such as Ginseng, Guarana, Acerola and key vitamins to fight potential virus such as vitamins B & C.  

Are they suitable for kids?

Not yet as our dosage are high and made for adults. We prefer to start having the trust and legitimacy of adults before offering a kid range.

At what age should kids start taking supplements?

They can start at four years old. We know that kids can have some Vitamin A, C & D deficiencies at this age as they may not get enough of these nutrients especially those not eating a varied diet. 

Do you have any research on how your products can benefit people with existing chronic diseases?

Not at all. We are offering gummy vitamins for people that are already in good health. Having chronic diseases mean being followed by a doctor and sometimes taking medical pills. I always recommend if you are on medication to seek the advice of a qualified health care professional.  

How do you know if you should be taking Rite?   Maybe your diet is enough – how can you tell?

As explained above, we mostly all have deficiencies. It’s hard to have a strict diet with fresh vegetables, meats & fruits here in the UAE. So, health supplements are here to support that and help you to stay at 100% of your full capacity to achieve what you want to achieve in life. Plus, it’s gummy, so we are here to help you love taking care of yourself.

We cover 2 benefits for Energy and Healthy Digestion. We all sometimes feeling tired due to overwork, long travels, too much sports etc. So we need to have plants, vitamins, amino acids that will help to boost us and feeling energic. Same for digestion and sugar cravings, based on the period of the year, we sometimes eat too much, snack sugary products and having an healthy support like our Slim gummies is useful. 

Can you take too many supplements?  

It’s very important to make sure you don’t overpass the recommended daily value for every vitamins, minerals or other supplements. It can reduce absorption if you take too many vitamins in the same time and it can be harmful getting an overload. You have to be aware of what you put inside your body, read the labels and make sure there is no side effects. 

What advice would you give to someone who believes that supplements are a load of nonsense?

It’s like everything in life. You need to understand why you do things and why you don’t do it. The best single advice I can share is that know yourself before putting something in your body. Your body is your motor, you should take care of it. So, if you believe your food sustains enough your happy & healthy lifestyle no need to take supplements. 

If you need some lovely, efficient, delicious gummies, we are the « rite » solution for that 

Would they be recommended to use during Ramadan when fasting?  ie: with suhoor

Energy is designed to be taken during Suhoor as the formulation used will help. you fight fatigue during the day. As they use strong ingredients that will give you the optimal effect. Take 2 gummies in the morning before you start your day, when you want a boost before your day starts.

The Slim vitamin can be eaten during iftar that will help you to burn fat and detoxify. The formula is reduced in sugar and is made with FOS (fructo-oligosaccharides). Two gummies are equal to a quarter of an apple in sugar and the probiotics will ensure a healthy digestion.  Take two gummies after your Iftar meal as a healthy snack.

More about Rite

We all want to be healthy, now more than ever and luckily many of us have already started making better health-conscious decisions such as consuming plant-based products and switching to natural alternatives in order to lead a healthier lifestyle. That being said, food on its own is not always sufficient to provide the body with the nutrients and vitamins it needs. Thus, it’s extremely important to incorporate reliable health supplements in your daily routine in order to strengthen the foundation to your health and body.

 If you’re not a big fan of conventional supplements that come in the form of pills, powders or tablets – then you’ll be thrilled to know that rite. has just launched its delicious gummy vitamins, designed to boost energy immunity and promote a healthy digestion – better still, it’s 100% vegan!

rite. is the solution to all recurring problems such as lack of energy, poor sleep, weight control, hair loss and stress. They provide the perfect balance between efficiency, quality and taste using the most premium and healthy ingredients for your wellbeing. The reason rite. is different from other supplements in the market is its clean formulas, made from plant-based ingredients which ensures real and safe results, as well as filling any nutritious gaps in your diet. The gummies are made with fruit pectin, a natural fibre found in plant cell walls and are the most concentrated in the skin of fruits, providing the most natural flavours.

Whether you’re a busy parent, student, athlete, outdoor explorer, traveller, dieter… whoever you are, rite. is here to elevate your everyday. 

ENERGY‭ ‬–‭ ‬Multivitamin Daily Booster

It will help to fight fatigue‭, ‬boost energy and support your immune system‭. ‬It is made with plant extracts such as Ginseng‭, ‬Guarana‭, ‬Acerola combined with Vitamin C‭, ‬B-Vitamins‭, ‬L-Arginine and amino acids‭. ‬For best results it is advised to have two gummies‭ ‬after your breakfast‭.‬

SLIM‭ ‬–‭ ‬Healthy Digestion for Daily Balance

This will ensure a healthy digestion and curb your food cravings and support weight management‭. ‬It is made with Probiotics‭, ‬botanical extracts such as Artichoke‭, ‬Fennel‭, ‬Pineapple stem‭, ‬Cola seed and L-Carnitine an amino acid‭. ‬It is advised to have 2‭ ‬gummies after your lunch or in the afternoon as a guilt free snack‭!‬

You can order 1-month supply‭ (‬139‭ ‬AED‭), ‬2-month supply‭ (‬250‭ ‬AED‭) ‬or 3-month supply‭ (‬355‭ ‬AED‭) ‬with free shipping all over the UAE‭ ‬in 48‭ ‬hours‭.‬

For more information or to order your rite gummies you can visit http‭://‬‭/‬