ACE has recently announced the launch of the region’s first digital drive-thru shopping experience at Dubai Festival City. The experience allows customers to shop online from a curated list of over 15,000 products available for drive-thru pick up from the next day onwards. After the recent success of its online crowd management solution, ACE has quickly innovated and adapted to the new mindset and buying behaviour of customers that demand safe and convenient shopping.

The drive-thru parking includes six car bays, with a dedicated space for people of determination. The design is RTA approved and developed keeping the safety of customers in mind; including height restrictions for cars, kid-free zones and safe areas marked for customers to step out of the car. Customers need to book a collection time slot to pick up their order between 8:00 AM to 9:00 PM any day of the week. The drive-thru service is free of charge.

Regis Schultz, President of Retail, Al-Futtaim, said, “Al-Futtaim is committed to enriching the lives of its customers. We are constantly finding ways to provide them with safe and convenient ways to shop with us. The service will empower our customers to have the choice to shop online and safely pick up their orders not just during the present circumstances but in the future too.”

Mr. Médéric Payne, Managing Director Multi-Brands, added, “The latest digital alternate shopping solution is the region’s first purpose-built drive-thru experience and the first drive-thru service for ACE internationally. This is yet another example of our commitment to adapt to and meet our customer’s expectations during these challenging times.”

The drive-thru service timings are subject to change with Covid restrictions. For more details on the drive-thru shopping experience, please visit